'If Then' explores the origin story of the first data company in existence, The Simulatics Corporation. Started in the 50s at the height of the Cold War and housed in a sci-fi-esque geodome, this group of scientists, engineers, academics and ad-men pioneered the blueprint for today's data giants.
Revealing the political and philosophical underpinnings behind today's data economy and the growing power of trading human futures, Pulitzer Prize-winning historian Jill Lepore sounds a warning bell about the future of our privacy and the quiet ways to resist its dissolution.
The perfect Christmas present for fans of strange history!
